Tuesday, 13 January 2009, 8:00PM on ITV1

ITV style experts Trinny and Susannah return to screens in a brand new series with a twist – Trinny and Susannah Meet Their Match.

Faced with an exciting new challenge, they are tasked with applying their style expertise to three groups or ‘tribes’ whose outward appearance reflects a specific, collective identity – dog lovers, sex bombs and country ladies.

But before they can start making any changes, the tables are turned and – after 15 years of styling the nation – Trinny and Susannah must allow themselves to be restyled.

The girls meet a shining example of each group and spend 24 hours in their life – getting to know them, taking part in their activities and, yes, dressing like them to understand why they dress the way they do.

They take on two very different factions within the doggie brigade – the breeders always covered in dog hairs and drool who spend all their free time walking their dogs, and, at the other end of the spectrum, ladies who love to show dogs, spend hours grooming them and pride themselves on having outfits to match their pampered pooches.

In Sex Bombs, Trinny and Susannah will come up against women who really know what they want. Dressed to kill in all their finery – the more mature ladies who love to dress to impress regardless of their age.

But first, the girls turn their attention to ladies of an altogether more demure nature….

In programme one Trinny and Susannah take on the Country Ladies – pillars of their communities including the town mayor, a Sunday school teacher and the local vicar.

Trinny says: “It’s like slightly looking at the Queen mum. There’s an element of that, like, ‘Should we change what is quintessentially an element of Britishness that is very inoffensive?’”

Making over Trinny in their own image are Mayor Louise and bee keeper Anne. Louise tells Trinny that she is 38, prompting the shocked response: “I thought you were about 50.”

While Trinny is introduced to the world of crocheted cardigans and flat sensible shoes, Susannah comes to terms with the practicalities of wearing a dog collar when she is made over by two lady vicars.

Now donning the appropriate group ‘uniform’, Trinny is despatched to spend 24 hours living the life of Mayor Louise Eastwood and Susannah to the home of 53-year-old vicar Rosie Harper and her husband Tim – who is also a vicar.

Rosie explains: “I want to let people know that I’m normal. That you don’t have to be weird and frumpy and away with the fairies to be a Christian.”

Rosie’s husband Tim tells Susannah: “The shoes are very important as well, because when people are kneeling down at the communion rail, they’re looking down, they see your shoes.”

When Susannah reflects that this would mean painted toe nails were out of the question Rosie tells her: “Someone wrote in to the Church Times once and said, ‘Our new lady vicar had painted finger nails and it ruined my Christmas.’”

At Louise’s home, Trinny meets the mayor’s ten-year-old daughter Sophie – who has long been Louise’s harshest fashion critic.

She tells Trinny: “My grandma, she wears nearly all the same skirts as my mum.”

Louise later defends her outfit choices explaining that she: “Feels she dresses the part” and that low cut dresses would be: “Doing injustice to the badge of office.”

Sophie isn’t the only child with some harsh criticism of Louise’s style. When Trinny goes with Louise to a local school one young boy remarks that Louise: “Looks like she’s been in an old [person’s] home.”

Following her visit to the school, Louise concedes to Trinny that she could do with looking a little younger.

Trinny agrees: “We need to drop the granny, honey. We need to find the sexy woman inside. I know she’s lurking there.”

Having learned that the black dog collar is one of the biggest obstacles in dressing a female vicar, Susannah tackles the Bishop of Buckingham to ask why something more feminine hasn’t been designed.

He responds: “Well, I think there could be. You’d need a bit of creativity about it. But I think that, whatever you designed, I think it would have to be something that people could recognise in that way.”

Susannah goes with Rosie to meet some of her parishioners and seek their advice and support in restyling Rosie.

One parishioner explains: “The female priests have got to be seen to be the same as the male priests. So they’ve got to wear the same. It is a burden to wear but, you know, the Church of England doesn’t change very quickly.”

Susannah asks the group: “If we come up with an alternative, or a couple of alternatives, will you back Rosie on it? It would be great to have your support.”

Rosie says: “I love the thought of being a bit more modern and less ladies of the parish.”

Back in their own clothes, and having listened and learned, it’s time for Trinny and Susannah to have their say – but this tribe won’t bow down easily.

“You’re such an interesting person,” Susannah tells bee-keeper Ann, “But you’re so boring in what you wear.”

Sunday school teacher Emma says: “Your moral values are all far more important than the clothes you wear.” And is less than impressed when Susannah suggests a lower neckline.

Trinny tries some shock therapy with pattern-phobic Louise and Susannah has a surprise for the lady vicars – redesigned dog collars in different colours and materials to bring a more feminine edge.

Rosie later reveals: “The most valuable thing for me has been having you [Susannah] understand my dilemma,” prompting a few tears from Susannah.

Trinny reflects: “It’s been really good material working with these women. Because it’s been very important, more than any other show, to look at their situation and their responsibility within their community.”

At the village fete Trinny and Susannah reveal the ladies’ new looks. But with emotions running high and eleven country ladies to please – have Trinny and Susannah finally met their match?

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