Episode 1

Thursday, 26 March 2009, 9:00PM on ITV1

ITV1 is giving three female personalities the opportunity to explore how women strive to achieve supposed physical perfection in The Truth About Beauty season. Following last year’s The Truth About Size Zero and The Truth About Binge Drinking, each of the three programmes focuses on a different subject, drawing attention to society’s obsession with looks and appearance.

Those taking part are Louise Redknapp in a programme which follows her investigation into the pressure within today’s society on body image. Fearne Cotton investigates and experiences ‘pro-ana’ websites. Finally, Coleen Nolan who explores and experiences first hand some of the lengths that some women will go to in an attempt to stave off the aging process.

Each of these three films charts the progress of the host as they examine the true price of beauty and uncover the dangers of wanting to look better, thinner and younger.

In the first episode, Louise Redknapp investigates the pressure on women to maintain a glamorous pregnancy, and looks at why some women attempt to obliterate all signs of it immediately after their baby is born.

Louise talks to other women who are pregnant or have had babies in the public eye, and meets the ordinary mums and mums-to-be who are influenced by the stories they read in magazines. How much pressure do they feel to live up to the Yummy Mummy dream? And she’ll also meet pregorexic women – a worryingly growing band of mums-to-be who are starving themselves and their unborn babies.


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