Tuesday, 24 March 2009, 9:00PM on ITV2
Coleen Rooney returns to ITV2 this February and continues to celebrate all that is fabulous about real women in the UK. This year Coleen’s challenge is to find gorgeous everyday women to feature as the face of nine major brands, in the second series of Coleen’s Real Women.
Following on from the success of the last series, more than 5,000 women have entered this year’s competition. The nation’s favourite girl next door will search for real women to take part in new castings and high profile modelling assignments. These will be genuine jobs, but with one major difference – all the women Coleen selects are total amateurs and professional models will be barred.
Series two brings with it bigger campaigns and a brand new twist. Should Coleen be successful in her mission to find faces for any of these nine featured brands, those real women will be put through their paces by international model agency, Premier Model Management, with the final three jetting off to New York to compete in one final challenge: will any of them be taken on by Premier?
From the 5000 applicants, Coleen must choose 60 girls for each of the nine casting days, who she thinks most closely fit the brand’s brief. Of these 60 only three women will make it into the final cut. At the beginning of each show Coleen will be given a brief from the company involved and from that she must suggest which of her real women will fit the brand’s all important image. So long as their look and personality fits the product, and they take a great picture, they could be in the running.
Once a shortlist has been pulled together, Coleen and her expert team, including fashion industry expert Camilla Johnson-Hill, will give the potentials a make-over, taking them from their everyday girl-on-the-street image into top models.
Each of the finalists will build up a portfolio under Coleen and Camilla’s watchful eye. Once at their professional castings they will face competition from experienced, industry models.
Ultimately, the client will have the final decision as to who will front their campaign. Will Coleen be successful in her quest to get real women into advertising and on the books of Premier, one of the biggest and most respected model management companies worldwide? Tune in to ITV2 this February to find out.
Episode 7 sees Coleen looking for a real woman for a campaign for Superdrug.