KICKERS PRESENTS RANDOM BANDITS WITH DIGITAL PUSH

KICKERS PRESENTS RANDOM BANDITS WITH DIGITAL PUSH

Kickers, the classic footwear brand is launching Random Bandits, a series of short animated comedy sketches backed by an online campaign created by digital agency Holler.

In a deal with TV comedy show Modern Toss, Kickers has produced a series of three short animated comedy sketches featuring a mix of brand new and classic Modern Toss characters, oversized boots and flies mulling over some very bizarre celeb rituals.

The brand, synonymous with popular British culture, is using digital media to reaffirm itself with its target audience of 19-35 year olds.

Written and illustrated in typical satirical Modern Toss fashion, with guest voice-overs supplied by star of ‘The Office’ and Hollywood swashbuckler Mackenzie Crook, ‘Random Bandits’ will be full of funny sketches and skits that see characters from the films sending-up everything from entertainment, popular culture and even social networks. The campaign will go live on April 6th and run for three months.

The films are set to feature Shoe Horn, a footwear obsessed shopper, Dave Beeline, a rowdy driver who pointblank refuses to accept the existence of any places not recognised by his sat nav, and Flytalk the celebrity-gossiping insects.

To drive word of mouth they will premier exclusively on MySpace at www.myspace.com/KickersUK before being syndicated online. MySpace will be the official hub for all things Random Bandits and the profile will house all content and news about the films as well as information on Kickers products.

Social network spaces across Bebo, Twitter, YouTube and Facebook will also form part of the campaign.

Holler will also be working with a host of third party sites such as NME to run UGC promotions that will give listeners and readers the chance to have their music featured as the sound track to the films in the series.

Further partnerships with Aloud.Com and Nuts will also spread news of the films and drive views.

Exclusive Kickers Modern Toss limited edition Kickers shoes and branded IPods are also be created for promotions.

James Kirkham, managing partner, Holler said: “This campaign taps into Kickers high levels of credibility with both adults and aspiring teens. By creating excitement and offering genuinely meaningful content it should strike a cord”.

From its inception in the 1970s, Kickers now spans men’s, women’s and Kids shoes. The product has evolved to incorporate a heritage collection, infused with the identity of classic Kickers, as well as a fashion-forward collaboration.

With its 40th anniversary rapidly approaching, Kickers has been awarded Superbrand status by the Superbrand’s Council, and voted 2008 Footwear Brand of the Year by Maxim.

 

About the author

Another week and another Red Bull Bedroom Jam, this time the live feed heads down to London, for the interestingly titled 'Why Whiskey Why?'

Why Whiskey Why? sound like the evil twins from The Shining with a sad guitar, a little like Coco Rosie, but less serious and ethereal and more like they're from below the Watford Gap. The duo, consisting of Josie and Sian, describe themselves as "two girls who can't play guitar, trying to make music." After a storming set at this year’s Underage Festival their pleasant guitar playing has completely thrown that description out of the window. We and their growing legion of fans like them and we think that they are destined to become embedded in your brain, or at least in a few playlists!

Check them out live on the latest Red Bull Bedroom Jam, Thursday 23rd October live @ 7pm only at www.redbullbedroomjam.com

What is Red Bull Bedroom Jam?

Red Bull Bedroom Jam aims to give wiiings to new musical talent, of any genre, aged 19 years or younger. Every week the Red Bull Bedroom Jam panel of experts choose one band to be the focus of a LIVE webcast. Then, with the help of local young promoters, Red Bull produced marketing materials are distributed around the local area in order to raise awareness ready for show time!

How do artists or viewers get involved?
Artists and musicians can register and upload a music video or live performance at: www.redbullbedroomjam.com. Once moderated, the content appears in the ‘Watch and Rate” section of the website. Bands can then ask their mates and fans to watch the content and rate it. There is no registration process to rate tracks but there is an optional newsletter sign up so viewers can be alerted when bands are selected for LIVE performances.

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