The British Comedy Awards to move from ITV to Channel 4

The British Comedy awards is off to a new home called Channel 4 after living at ITV for 20 years.

It makes sense really as Channel 4 is more of a natural home for comedy compared to ITV which, lets be honest, hasn’t provided us with an intentional laugh for some years (Harry Hill excluded).

Unique Television, who own the British Comedy Awards, have signed a three-year deal with Channel 4 that will expand the awards beyond the live show and commit the broadcaster to helping growing grass roots comedy, report the Guardian.

Julian Bellamy, Channel 4 head, said: “From The Inbetweeners and Peep Show, to our Comedy Labs and Showcases – we’re passionate about comedy at Channel 4, and have a long heritage of supporting and developing new talent in this arena.”

Mike Brosnan from Unique Television added: “After 20 great years with ITV, the time is right for the awards to grow beyond a once-a-year event into a brand which will support comedy across all platforms from the grass roots up.”

Paul Pascoe, Unique Television chief executive officer, said: “We’re sincerely sad to be leaving ITV, we’ve had a lot of fun. But it seems a more natural fit for the British Comedy Awards at Channel 4.”

An ITV spokesman said: “Michael Hurll brought the British Comedy Awards to ITV in 1990 where it gained a reputation as annual comedy showcase, although obviously not without some very controversial moments along the way. Now in its 21st year, the event’s current producers have decided to take the BCA to Channel 4 and we wish it every success in its new home.”

About the author

I'm Mof Gimmers.

I've been writing about TV for a long time. I love it and loathe it in equal measures. I'm pretty sure the TV feels the same away about me too.
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