New Channel 5 boss committed to quality British content

New Channel 5 boss Richard Desmond is promising to commit to keeping the channel a public service broadcaster and deliver a range of quality programmes.

Desmond has already pledged £50million purely for the use of investing in new programming which may include remaking classic seventies series The Sweeney.

One of the first orders of business was to revert back tot he channels original name, Channel 5, as opposed to Five.

“I’m committed to Channel 5 remaining a public ¬service broadcaster, which means it will ¬continue to have a prominent ¬position in the minds of viewers and ¬provide a range of high quality and diverse –programmes,” Mr Desmond said.

“We bought Five for one simple reason: Channel 5 is a great broadcaster.

“Led by Dawn [Airey], Five has shown enormous creative vision and ¬business acumen during the most difficult time imaginable for the ¬economy. But we can make Channel 5 even greater with careful nurturing under my ownership, with an enhanced ¬programme budget and with the -oxygen of marketing and publicity that will flow from being part of the Northern & Shell group.”

Mr Desmond has made of point of putting British programming at the top of his agenda.

“To me, content is always king, and that will continue and accelerate with this acquisition. Channel 5 has already got some terrific imports which we are very proud of, such as CSI, The Mentalist, Neighbours and Home And Away.

“But I’ve always believed in British talent, and we will actively pursue developing terrific home-grown ¬programming.”

Source: Express


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