Sky Broadband will be the new sponsor of Film on the Channel 4 Network, in a major 12-month deal announced today.
The deal – which was brokered by Mediacom Beyond Advertising and begins today – includes the sponsorship of peak-time transmission of films across Channel 4 , E4 and More 4, as well as showing on their corresponding ‘+1′ channels.
The sponsorship will also extend to Channel 4 HD, E4 HD and the daily early evening film on Film4 and Film4 HD.
Films included in the package range from premieres to mainstream blockbusters, homegrown British films, genre-defining and cult classics and foreign film. The style of the sponsorship bumpers will follow on from the ‘Broadband Happily Ever’ marketing campaign, and initially focus on the story of Little Red Riding Hood.
Sky Broadband now has over 2.5 million customers. Alongside 2.2 million Sky Talk customers, Sky Broadband has been fastest growing home communications service since its launch in 2006. Around one in five Sky homes now take all three of Sky TV, Sky Broadband and Sky Talk.
Robert Tansey, Group Brand Marketing Director, said: “Sky Broadband provides a high quality, great value service, and we believe this sponsorship deal is the right way of helping customers get the message about what we have to offer.”
Previous sponsors of films on Channel 4 have included Stella Artois and Renault.