ITV recruits new Daytime creative talent

ITV today announces two new creative talents set to join the award winning daytime team from this September.

Creative Director of Big Brother, SHARON POWERS, is set to join Loose Women as Executive Producer. Sharon has overseen the creative development of Big Brother at Endemol UK for the last six years; prior to this she was Commissioning Editor for Factual Entertainment at Channel 4.

Leopard Films’ Executive Producer, MILES JARVIS will join ITV Daytime as Development Executive working across the daytime brands.  Miles has spent six years at Leopard Films creating a number of series for BBC1 and ITV1 including Missing Live, Evacuees Reunited and Crash Scene Investigators.

Sharon said: “I am thrilled to be joining Loose Women and am looking forward to working with the team behind one of Britain’s best daytime programmes.”

Miles said: “This is a very exciting time to be joining ITV Daytime.  I’m very much looking forward to working with the team to develop and create Daytime’s next big brands.”

Creative Director, Daytime & Lifestyle, Fiona Keenaghan said:

“Securing the creative talents of Sharon Powers and Miles Jarvis is a real coup for Loose Women and ITV Daytime. I look forward to working closely with them both as we continue to develop the success of our daytime brands at this incredibly exciting time for ITV.”

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