9:00pm Tuesday, March 1 on C4
Heston Blumenthal tries to transform the food at one of the UK’s biggest cinema chains, Cineworld. But Heston soon realises that, with popcorn’s enormous mark-up, selling cinema snacks is all about profit margins rather than quality. He’s determined to change that by using food to put the magic back into movie trips. His ideas include inside-out hot dogs, chewy marshmallow ice-cream, apple smoked candyfloss, and curried popcorn, but will they win favour with the bosses and the filmgoers?