Bang Showbiz today reports that Amy Childs, star of The Only Way Is Essex, has been dropped as the “face of” the Vajazzle Kit which has of course been spawned as a result of the show.
‘Vajazzling’ is a procedure which involves decorating a woman’s private bits with crystals, and it became well-known to viewers during the first series of the ITV1 show.
Amy had been the hot favourite to bag a lucrative job promoting Vajazzle Me kits. However, according to the Daily Star newspaper, in a shock twist Amy’s co-star Mark Wright will now be paid £50,000 plus royalties to spearhead the advertising campaign.
Mark said: “I can’t believe how popular vajazzling has become. You won’t be surprised to hear that I love a girl who’s been vajazzled.”
This is the latest blow for 20-year-old Amy, who reportedly already feels she is being sidelined on ‘The Only Way Is Essex’ in favour of newcomers Chloe Simms and Joey Essex.
After appearing on last Sunday’s (17.04.11) episode for a mere three minutes and 50 seconds, the redhead is growing increasingly concerned that she could face the chop from the reality series altogether.
An insider recently revealed: “She had a massive diva moment. This show is everything to her and she is worried at how she is being projected.
“There’s no doubt Amy’s one of the stars of the show. But as the weeks go by she’s turning into the invisible woman.
“Amy’s aware people are jealous of her success and are trying to run her down.”
TOWIE continues this Sunday on ITV1.