Channel 4 has commissioned Crackit Productions (Fat Fighters, The Ugly Face of Beauty) to produce a new 40 x 60′ feel good property makeover show, fronted by Amanda Lamb (A Place in the Sun, My Flat Pack Home).
You Deserve This House is a brand new format that delivers spectacular transformations, emotional backstories, great makeover advice and a tear-jerking double reveal. The series was commissioned by Helen Warner, Channel 4′s former Head of Daytime, and will TX in March 2012.
In a deal brokered by 4Rights and UKTV Acquisitions Executive Nicki McDermott, UKTV has also pre-invested in the series, which will air on Home, the UK’s only dedicated homes channel, later this year. Damian O’Hara, Acquisitions Manager at Irish commercial broadcaster TV3, has also picked up the series ahead of its launch on Channel 4. Both deals were negotiated by Alison Sainsbury-Stack, Head of UK Secondary Sales at 4Rights.
The series will air Monday to Friday in Channel 4′s recently launched 11am daytime slot. It builds on the channel’s recent success in this slot with such shows as Phil Spencer: Secret Agent and The Renovation Game.
In each episode, a deserving person or couple will be whisked away for the weekend, while a makeover team – including people the homeowner has helped over the years – will have just 48 hours to transform their house.
Elaine Hackett, Creative Director at Crackit Productions, said: “It’s a humbling experience to see people turn out in all conditions, to work on homes in the pouring rain and bitter cold, to help surprise someone who has selflessly made a huge difference to their life. Those we’re surprising do so much for others. They don’t expect thanks or payment. They really are Britain’s silent heroes.”