BBC launches London 2012 digital coverage

The BBC has launched its digital coverage of the upcoming London 2012 Olympic Games.

The beeb will offer live coverage of every event at the games thanks to live HD streams and over 2,500 hours of coverage via the BBC Sport website.

A London 2012 mobile app will also allow viewers to access content from outside their homes.

- The BBC Olympics mobile browser site, accessible across all mobile devices, will mirror much of the desktop experience, while audiences can also access coverage through tablets and connected TV.

- The BBC’s Red Button service for the Olympics on Sky, Virgin Media and Freesat will offer audiences access to up to 24 live streams, while there will be an additional 24-hour channel of extra BBC Olympics content available via the BBC Red Button for audiences with Freeview and BT Vision.

- The BBC Sport app for connected TVs will give audiences access to the BBC’s interactive coverage, while Virgin Media TiVo users will be able to access this content via the BBC Red Button.

- The BBC Sport website will offer a page for every sport, country, athlete and venue. The coverage includes live updates, Twitter visualisations and comments from across social media.

“The London 2012 Olympic Games is likely to be the biggest sporting event in the UK in our lifetimes,” said Roger Mosey, BBC Director, London 2012.

“The BBC’s coverage will ensure that our audiences need never miss a moment.

“As the nation’s broadcaster, we are committed to ensuring that viewers get the most from their Olympic experience and our comprehensive coverage will deliver on that promise.

“We will be bringing live coverage of every Olympic Sport from every venue, through a combination of BBC One and BBC Three and up to 24 simultaneous streams live online on PC, mobile, tablet or connected TV.

“These services will be complemented by coverage on Radio 5 live, mobile and tablet.

“The majority of cable and satellite viewers will be able to access the 24 channels on their providers’ platform through the BBC Red Button.

“Alongside our sport offering, our news services will be providing impartial news coverage on all the big Olympic stories.”

Source: BBC

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