8:00pm Monday, July 2 on C4
The eyes of the world will soon turn to London as the capital hosts the Olympics. It could be a once-in-a-generation opportunity to show off the best of Britain and boost our ailing economy. But in the rush for gold, will retailers and businesses out to make a quick profit tarnish our reputation? Reporter Morland Sanders goes in search of the people cashing in on the Games, and questions whether the overall economic benefits of hosting the event have been oversold.