Ofcom research is estimating that almost two-thirds of the British population will be watching the London 2012 Olympic Games.
They believe at least 38 million Brits will tune in for some of the Olympics or Paralympics on TV, mostly on the BBC.
Ofcom also suggests that a quarter of Brits will follow the Games during working hours, either by live video streams or radio commentary.
They are also saying that technological advancements will impact how Brits are watching the event, particularly in terms of mobile web-connected devices like smart phones and tablets.
Source: Digital Spy
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