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Following exhaustive testing, Sky News’ digital outdoor news service is now available to Manchester’s commuters, residents and shoppers through City Gateway’s iconic city centre Manchester Tower screen.

This is estimated to be the largest outdoor news delivery platform in the UK and probably the biggest in skyscraper format globally.

Sky News will air 30 second bulletins at four minute intervals, plus three regularly updated top story bulletins per hour, covering national and international news stories, alongside business, showbiz and sport content.

Sponsorships opportunities on the business, showbiz and sports segments, to be marketed by City Gateway in conjunction with Sky Media’s Commercial Development and 3Sixty team, are available to clients on a quarterly, 6 monthly and annual basis to brands wishing to engage directly with a daily audience of over 200,000. 

Conversations are underway with potential sponsors across several key sectors.

City Gateway’s Manchester Tower screen has been active since January 2007. It has recently broadcast campaigns for national brands as diverse as Cadbury, British Gas, Toyota, Nike, Lurpak, and Monarch Airlines, as well as local companies such as Trafford Centre, Liverpool Airport, Greater Manchester Police and The Manchester International Festival.

City Gateway also represents an outdoor digital screen at Canary Wharf in London’s Docklands

Ian Bohn, sales & marketing director of City Gateway Media said, “We’re delighted to bring Sky News to the Manchester public and the associated sponsorships to brands wanting to engage with our audience. Research demonstrates the public demands more from digital than basic ad loops and the association with Sky ensures a stream of regularly updated and engaging content.”

Graham Appleby Director of Commercial Partnerships at Sky Media, comments: “Sky News is already a pioneering multi-platform news provider on TV, online, via mobile, interactive TV, digital outdoor and Sky News radio.  Our partnership with City Gateway further extends the reach of Sky News, helping us ensure we are able to serve the demands of our viewers for award-winning breaking news no matter where they are.   We look forward to working with innovative brands who recognise this unique sponsorship opportunity in Manchester”

Sky News has announced that for the first time it will broadcast in High Definition for the inauguration of Barack Obama on 20 January 2009.

The swearing-in of the 44th President of the United States will be witnessed by millions in Washington DC and many more around the globe on TV – and Sky News viewers, for the first time, will be able to watch the event in HD on Sky Arts HD channel 258. Sky Arts will also simulcast the event across Sky Arts 1 and Sky Arts 2.

Viewers without HD capability on their TV sets will be able to enjoy the event as normal on Sky News, channel 501, but for those who want to watch HD quality pictures, alongside Sky News’ award-winning journalism, Sky News programming will be on Sky Arts HD from 5pm GMT, screening both the inauguration ceremony and the parade that follows.

As part of the programming on 20 January, Sky Arts HD will show Democracy: The Making Of An American Opera, going behind the scenes as Placido Domingo and the Washington Opera attempt to stage a new opera about 19th Century US politics. More details available at skyarts.co.uk/president

Sky News’ live coverage from Washington, simultaneously broadcast in HD and SD, will be presented by Jeremy Thompson and Political Editor, Adam Boulton, who starts a special assignment in the US to cover the first 100 days of Barack Obama’s Presidency in January.

Head of News, John Ryley said: “Barack Obama will begin his Presidency by spelling out his vision for America.. Sky News has a well-deserved reputation for world-class journalism and pioneering the use of technology. At Sky News we always aim to offer viewers and online users the best possible coverage of the big events and we are very much looking forward to being able to broadcast in HD for the first time, on this most momentous day.”

Sky News’ coverage of the inauguration will largely come from Washington, with Adam Boulton and Jeremy Thompson anchoring presentation of the proceedings, working closely with Sky News’ two US correspondents, Michelle Clifford and Robert Nisbet. Its inauguration week coverage begins on 18 January with Sunday Live with Adam Boulton from the US and marks Martin Luther King Day on 19 January.

Speaking about his special 100 day stateside assignment, Adam Boulton said: “Barack Obama’s election is already historic and his Presidency will mark one of the great periods of change of our time. I’m really looking forward to this chance to take a ‘busman’s holiday’ from Westminster and cover developments in the US along with our award-winning foreign affairs team.”

Sky News’ experienced team of political correspondents – Jon Craig, Glen Oglaza, Joey Jones, Niall Paterson and Peter Spencer, under the direction of Executive Producer Jonathan Levy – will share responsibility for Adam’s UK based duties while he is away.

Recorded coverage of the Inauguration will be available on Sky News Active and HD subscribers will also be able to view coverage on Sky’s Anytime TV.

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