Coleen's Real Women

Coleen McLoughlin has been set the challenge of a lifetime...to find naturally beautiful women to be the face of eight major brands in her brand new series, Coleen’s Real Women.

In each episode, Coleen, the nation’s favourite girl next door, will scour the streets of Britain in search of real women to win eight high profile modelling assignments. These will be genuine jobs but with one major difference – all the women Coleen selects are amateurs, all professional models will be barred.

At the beginning of each show, Coleen will be given a brief from the brand. She then sets out on a scouting mission and holds open castings to find girls she thinks will not only fit the brief but could win the campaign over and above professional models.

To help her find these girls, Coleen enlists fashion industry expert Camilla Johnson-Hill to help her match the right girl to the right campaign.

Coleen McLoughlin has been set the challenge of a lifetime...to find naturally beautiful women to be the face of eight major brands in her brand new series, Coleen’s Real Women.

In each episode, Coleen, the nation’s favourite girl next door, will scour the streets of Britain in search of real women to win eight high profile modelling assignments. These will be genuine jobs but with one major difference – all the women Coleen selects are amateurs, all professional models will be barred.

At the beginning of each show, Coleen will be given a brief from the brand. She then sets out on a scouting mission and holds open castings to find girls she thinks will not only fit the brief but could win the campaign over and above professional models.

To help her find these girls, Coleen enlists fashion industry expert Camilla Johnson-Hill to help her match the right girl to the right campaign.

Coleen McLoughlin has been set the challenge of a lifetime...to find naturally beautiful women to be the face of eight major brands in her brand new series, Coleen’s Real Women.

In each episode, Coleen, the nation’s favourite girl next door, will scour the streets of Britain in search of real women to win eight high profile modelling assignments. These will be genuine jobs but with one major difference – all the women Coleen selects are amateurs, all professional models will be barred.

At the beginning of each show, Coleen will be given a brief from the brand. She then sets out on a scouting mission and holds open castings to find girls she thinks will not only fit the brief but could win the campaign over and above professional models.

To help her find these girls, Coleen enlists fashion industry expert Camilla Johnson-Hill to help her match the right girl to the right campaign.

29 January 2008

ITV Customer Relations announced today that Optical Express is to sponsor the brand new ITV2 series Coleen’s Real Women.

Coleen’s Real Women sees the nation’s favourite girl next door, Coleen McLoughlin, scouring Britain’s high-profile new modelling assignments with some of the nation’s biggest brands.

The sponsorship deal was negotiated by Peter Fergusson and David Croft at ITV Customer Relations with Nick Stewart at MediaVision on behalf of Optical Express.

David Croft, Director of Regional Sales at ITV said: "The sponsorship of Coleen's Real Women by Optical Express is another stage in broadening and deepening the trading relationship between ITV and Optical Express. We are delighted to see them embrace broadcast sponsorship as an additional means of connecting with their customers.”

Coleen McLoughlin has been set the challenge of a lifetime...to find naturally beautiful women to be the face of eight major brands in her brand new series, Coleen’s Real Women.

In each episode, Coleen, the nation’s favourite girl next door, will scour the streets of Britain in search of real women to win eight high profile modelling assignments. These will be genuine jobs but with one major difference – all the women Coleen selects are amateurs, all professional models will be barred.

At the beginning of each show, Coleen will be given a brief from the brand. She then sets out on a scouting mission and holds open castings to find girls she thinks will not only fit the brief but could win the campaign over and above professional models.

To help her find these girls, Coleen enlists fashion industry expert Camilla Johnson-Hill to help her match the right girl to the right campaign.

Coleen McLoughlin has been set the challenge of a lifetime...to find naturally beautiful women to be the face of eight major brands in her brand new series, Coleen’s Real Women.

In each episode, Coleen, the nation’s favourite girl next door, will scour the streets of Britain in search of real women to win eight high profile modelling assignments. These will be genuine jobs but with one major difference – all the women Coleen selects are amateurs, all professional models will be barred.

At the beginning of each show, Coleen will be given a brief from the brand. She then sets out on a scouting mission and holds open castings to find girls she thinks will not only fit the brief but could win the campaign over and above professional models.

To help her find these girls, Coleen enlists fashion industry expert Camilla Johnson-Hill to help her match the right girl to the right campaign.