Five US has secured sponsorship of the new thirteen-part Courteney Cox drama Dirt with Simple, the leading sensitive skincare brand, it was announced today.

Dirt is the much talked about new drama following the exploits of Lucy Spiller (played by Cox), an editor-in-chief at a leading tabloid magazine. As Lucy’s steadfast photographer Don Konkey (British Actor Ian Hart) constantly provides exclusive, shocking pictures of the rich and famous for her magazine, the glossy, perfect veneer created by Hollywood is shattered.

The deal will also include logo accreditation on related on-air promotional trailers and online and there will be a dedicated Dirt microsite set up – www.five.tv/dirt.

Dirt marks a return to TV for Friends star Courteney Cox, in which she not only takes the lead role but acts as an executive producer. The first series also includes a guest star role for Jennifer Aniston. Dirt will broadcast exclusively on Five US from Monday 9th July at 9pm.