
Five launches "Viewer Trust Initiative"
24 Jul five's blog | Email this page | 1068 reads
Five is conducting a review of its procedures and co-authoring a handbook for independent producers as part of its initiative to address the issue of viewer trust, it was announced today.
The channel is reviewing its processes, contracts and supplier relationships to ensure viewers can have total faith in the broadcaster.
Five is also the co-author, with Channel Four, of the Independent Producers’ Handbook, which is to be published in the Autumn, and will be reminding its suppliers of their duties and obligations.
Five’s Chief Executive, Jane Lighting, said: “The question of viewer trust is the most serious issue we face today. Our viewers, brand and reputation are the most valuable assets we have.
“We hope that these initiatives will help to rebuild the relationship of trust, which has been damaged by recent events, and that must exist between a broadcaster and its audience.”
Five is also briefing its staff to be vigilant for instances where best practice is not followed and to ensure that the highest standards of rigour and transparency are maintained across all its services.


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