UKTV will this week launch its new brand identity for its channel Really.
The lifestyle channel will receive a makeover that will “reflect the mood of its audience through its branding”, according to the official press release.
Clare Laycock, UKTV’s General Manager for Lifestyle, said: “This is a great step change for Really, which has grown by 30% on all platforms since it launched on Freeview in August 2011. The updated brand promise embodies how the programme schedule has evolved over the past year, and reflects Really’s remit to attract more shared viewing.” Continue reading »