In this brand new series for ITV1, Beat the Star with Vernon Kay pits one formidable member of the public (“the contender”) against a celebrity (“the star”) in seven rounds that will test both their mental and physical ability.

At stake for one is £50,000 and, for the other, their pride and reputation.

Presented by Vernon Kay, the 75-minute shows will include a variety of games that neither the star nor the contender will know anything about until the programme unfolds. They will have only seconds to prepare for their challenges, but Vernon will be on hand to explain the rules and encourage both players throughout the proceedings.

Each show includes seven different games, ranging from physical and mental to the downright quirky – and guarantees an exciting and unpredictable line-up of challenges.

Each week will see a different famous face from the world of sport, movies or TV compete against a different member of the public. The contender can win a cash prize of £50,000 but, if the star wins, the money rolls over to the next show, and they earn a prestigious place on the celebrity leaderboard based on the amount of points won.

Beat The Star With Vernon Kay is based on the German format Schlag Den Raab, the number one Saturday night show in Germany, which was shortlisted for the Rose D’Or in 2007 in Entertainment.