
Lets face it - ITV is rubbish isn't it? If it wasn't for Simon Cowell, the occasional Champions League match and Corrie, no-one would watch the channel.
And so, with ITV making a move to pay-TV with three high-definition channels vanishing behind Sky's subscription wall, you have to wonder if anyone will tune in at all.
The agreement with Sky, as reported by MediaGuardian.co.uk, covers HD versions of ITV2, 3 and 4. Yes, really.
Along with an online presence, it seems that ITV are putting £75 million aside for their digital channels.
The company's chief executive, Adam Crozier, said: "For the past decade ITV has not faced up to the challenges presented by the rise of internet-based platforms, the continuing growth of pay TV and subscription services and the globalisation of content.
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