Decision Time

Sky News Decision Time will challenge the traditional election night format as it launches in HD at 9pm on Thursday May 6th.

Sky News’ groundbreaking election night coverage kicks off with Sky’s top presenters reporting live from the field in picture-sharp HD. Kay Burley will be tracking Gordon Brown, Jeremy Thompson will be tracking David Cameron and Anna Botting will be tracking Nick Clegg in the leaders’ respective constituencies of Kirkcaldy, Witney, and Sheffield Hallam. On Friday, Eamonn Holmes and Dermot Murnaghan take over as the counts finish and the story gravitates towards Westminster. An election this close is made for a 24-hour news channel, and Sky News will stay with the action until the result is clear.

Sky News will have more reporters and presenters at more counts than ever before. Their sole job is to make sure that every news-line, every result, every story and every picture gets to Sky News TV, www.skynews.com and commercial radio clients first. Sky News presenters and correspondents will be blogging, tweeting and filing their stories and tips across all Sky News platforms.

Back in the Sky News Centre in West London, Sky’s Political Editor Adam Boulton will be crunching the results, conducting the major interviews, and will be joined by a variety of experts and pundits debating the key issues and discussing how the night is playing out.

John Ryley, Head of Sky News said: “On election night, Sky News will offer live coverage in HD to bring you all the results, excitement and reactions in our special programme Decision Time. The outcome will be determined in the constituencies and that’s where we’ll be. Sharp HD pictures and even sharper journalism will keep us out in front.”

Information-rich onscreen HD graphics, delivered with high energy and impact, will show results as they happen, simultaneously updating the count, the state of the parties and giving viewers more updated live information than in any previous election. In the studio, Sky News will use its distinctive News Wall to tell the story of the night in terms of the Sky 100 (the 100 seats identified by Sky News as being the most crucial in this election), the parliamentary projections and the key personalities.

At 10pm Sky News will deliver the results of its major exit poll – for the first time a joint venture with ITV News and the BBC. Sky News will get the result only 10 minutes before its release, and Executive Producer of Decision Time, John McAndrew has vowed not to tell Adam Boulton in advance, because Adam wants to be surprised.

John McAndrew said: “It’s likely to be close – so every result, every major speech, every interview, every breaking line will count. Once we’re under way, there’s no plan, no running order and no ‘off-air’ time.”

Sky News today announced that it will launch in High Definition on Thursday 6th May at 9.00pm to coincide with the channel’s election night show Decision Time. Sky News HD will be broadcast on Sky channel 517 and will be simulcast alongside Sky News’ existing Standard Definition channel 501.

As part of a premium service, the new High Definition channel unites first-class journalism with sharp picture quality and uses a widescreen format to show more detail about the key stories of the day, bringing HD customers closer to the news. The new channel is supported by an updated HD studio and HD resources in the field, while HD graphics create a striking on air look to deliver a clear, crisp and compelling new television experience.

John Ryley, Head of Sky News said: “We’ve made the news ourselves in 2010 by launching the first UK news service in HD with sharper pictures and enhanced services for HD viewers. It’s an innovation which clearly defines Sky’s strengths, our passion and our restless pursuit to be first and to be the best. The detail of Sky News HD is stunning – I hope our viewers will enjoy the new experience.”

From Monday 10th May 2010, viewers will benefit from a new and innovative way of story telling – HD Premium Panels – providing contextual detail about the key stories of the day. Content will include live video feeds from developing stories, rich graphics that enhance Sky News coverage and real-time text analysis from Sky News specialist correspondents during live speeches and events.

The launch of Sky News HD responds to increasing customer demand for high quality programming with the intensity and vividness of HD, and follows the channel’s successful HD broadcast last week of The Sky News Debate with Gordon Brown, David Cameron and Nick Clegg.

With the launch of Sky News HD, all Sky channel brands are now available in HD, with 40 HD channels spanning all genres. As of 31st December 2009, 2.1 million customers had signed up to receive Sky’s HD pack of channels. 

  • BBC One
  • BBC Two
  • BBC Three
  • ITV1
  • ITV2
  • 4
  • E4
  • Film4
  • More4
  • Five
  • Fiver
  • Sky1