Dog Rescue

Sunday 13 April 2008 4:55pm – 5:25pm

When we see appeals in the media asking for homes for abandoned dogs they tug at our heartstrings and make us aware of the plight of unwanted pets.

However there is a huge operation behind the re-homing and rescue of these animals, and Dog Rescue, a new series for ITV1, will give an in depth insight into the work involved in helping these animals.

Two of the UK’s busiest re-homing centres will open their doors to reveal the hard work that the staff and volunteers undertake to ensure that our four-legged friends are given the best possible chance of a new and happy life.

In the final episode of the series, the race is on to find a home for Betty, the retired greyhound. There are four cute new arrivals in the puppy crèche at Manchester & Cheshire Dogs Home. Fiddy’s boisterous behaviour means he needs extra training if he’s to find a new family and, as unwanted dogs arrive at the centres, sometimes in distressing and life-threatening condition, the cameras will follow their stories and those of the people caring for them.

As unwanted dogs arrive at the centres, sometimes in distressing and life-threatening condition, the cameras will follow their stories and those of the people caring for them.

The dedicated professionals at these centres work hard to raise funds for the centres and go into the community to educate the public on animal welfare issues.

Many of these pets have heart wrenching and upsetting histories, but hopefully with the help of the centres they will find a loving home.

The aim in all cases is for the animal to be re-homed, which can be a trying time for the staff who can become emotionally involved with the animals in their care.

Wild at Heart star Stephen Tompkinson provides the commentary to the series.

The locations are the Manchester Dogs Home and the Dog’s Trust Centre in Uxbridge, Middlesex.

The Manchester Dog’s Home was established 114 years ago and never turns away a dog in need. They have recently opened a start of the art puppy crèche in Warrington so that pregnant dogs can give birth in comfortable and safe surroundings.

The Dog’s Trust is the UK’s largest dog welfare charity. Founded in 1891. it has always campaigned on dog welfare related issues to ensure a safe and happy future for all dogs. The Dogs Trust never destroy a healthy dog. In 2007 the Dog’s Trust re-homed 9632 dogs.

Sunday 23 March 2008 5:30pm – 6:00pm

When we see appeals in the media asking for homes for abandoned dogs they tug at our heartstrings and make us aware of the plight of unwanted pets.

However there is a huge operation behind the re-homing and rescue of these animals, and Dog Rescue, a new series for ITV1, will give an in depth insight into the work involved in helping these animals.

Two of the UK’s busiest re-homing centres will open their doors to reveal the hard work that the staff and volunteers undertake to ensure that our four-legged friends are given the best possible chance of a new and happy life.

In the third episode it’s an eventful time at the Manchester Dogs Home: the animal ambulance breaks down; actress Sherrie Hewson judges at a dog show being held to raise funds for the home; and centre manager Colin looks into re-homing a dog on an idyllic island. Over at Harefield’s Dog Trust, Adam rescues nine-week-old collie cross pups.

As unwanted dogs arrive at the centres, sometimes in distressing and life-threatening condition, the cameras will follow their stories and those of the people caring for them.

The dedicated professionals at these centres work hard to raise funds for the centres and go into the community to educate the public on animal welfare issues.

Many of these pets have heart wrenching and upsetting histories, but hopefully with the help of the centres they will find a loving home.

The aim in all cases is for the animal to be re-homed, which can be a trying time for the staff who can become emotionally involved with the animals in their care.

Wild at Heart star Stephen Tompkinson provides the commentary to the series.

The locations are the Manchester Dogs Home and the Dog’s Trust Centre in Uxbridge, Middlesex.

The Manchester Dog’s Home was established 114 years ago and never turns away a dog in need. They have recently opened a start of the art puppy crèche in Warrington so that pregnant dogs can give birth in comfortable and safe surroundings.

The Dog’s Trust is the UK’s largest dog welfare charity. Founded in 1891. it has always campaigned on dog welfare related issues to ensure a safe and happy future for all dogs. The Dogs Trust never destroy a healthy dog. In 2007 the Dog’s Trust re-homed 9632 dogs.

When we see appeals in the media asking for homes for abandoned dogs, they tug at our heartstrings and make us aware of the plight of unwanted pets.

However, there is a huge operation behind the re-homing and rescue of these animals and Dog Rescue, a new series for ITV1, will give an in depth insight into the work involved in helping these animals.

Two of the UK’s busiest re-homing centres will open their doors to reveal the hard work that the staff and volunteers undertake to ensure our four-legged friends are given the best possible chance of a new and happy life.

In the second episode Whitney, who belongs to homeless Jimmy, has her pups but they have to be separated from their mum. The staff at the Manchester Dogs Home have to hand rear them – will Jimmy be reunited with his beloved Whitney?

Ambulance driver Kieran is in a race against time to save a litter of puppies and Honey, a three legged retriever, appears on This Morning in a bid to find a new family, but when the perfect home is found there are problems. Will Honey find the happiness she deserves?

As unwanted dogs arrive at the centres, sometimes in distressing and life-threatening conditions, the cameras follow their stories and those of the people caring for them.

The dedicated professionals at these centres work hard to raise funds for the centres and go into the community to educate the public on animal welfare issues.

Many of these pets have heart-wrenching and upsetting histories, but hopefully with the help of the centres they will find a loving home.

The aim in all cases is for the animal to be re-homed, which can be a trying time for the staff who can become emotionally involved with the animals in their care.

Wild at Heart star Stephen Tompkinson provides the commentary to the series.

The locations are the Manchester Dogs Home and the Dog’s Trust Centre in Uxbridge, Middlesex.

The Manchester Dog’s Home was established 114 years ago and never turns away a dog in need. They have recently opened a state-of-the-art puppy crèche in Warrington so that pregnant dogs can give birth in comfortable and safe surroundings.

The Dog’s Trust is the UK’s largest dog welfare charity. Founded in 1891. it has always campaigned on dog welfare related issues to ensure a safe and happy future for all dogs. The Dogs Trust never destroy a healthy dog. In 2007 the Dog’s Trust re-homed 9632 dogs.

Sunday 16 March 2008 6:00pm – 6:30pm on ITV1.

When we see appeals in the media asking for homes for abandoned dogs they tug at our heartstrings and make us aware of the plight of unwanted pets.

However, there is a huge operation behind the re-homing and rescue of these animals, and Dog Rescue, a new series for ITV1, will give an in depth insight into the work involved in helping these animals.

Two of the UK’s busiest re-homing centres will open their doors to reveal the hard work that the staff and volunteers undertake to ensure that our four-legged friends are given the best possible chance of a new and happy life.

In the first episode we meet Jimmy, who is homeless, and his beloved dog Whitney. The Manchester Dogs Home provide food, blankets and veterinary treatment for dogs belonging to the homeless, and when Jimmy brings his much loved dog Whitney to the outreach team he is surprised to find out she is pregnant.

The team want to take Whitney into care so she can have her puppies in safety, as they may die if born on the street, but Jimmy is frightened that he won’t get her back. Jimmy disappears and with time running out the outreach team desperately search for him and Whitney.

At the Dog’s Trust Centre, actress Wendy Richard and her partner John bring their Cairn Terrier Lilly in for some training, although Wendy jokes that John is as much in need of training as Lilly.

Three abandoned puppies are brought into the Dog’s Trust Centre and given pop star names. The two female pups, Victoria and Geri soon find new homes, leaving their brother, Gary Barlow alone and looking for a new owner to love him.

As unwanted dogs arrive at the centres, sometimes in distressing and life-threatening condition, the cameras will follow their stories and those of the people caring for them.

The dedicated professionals at these centres work hard to raise funds for the centres and go into the community to educate the public on animal welfare issues.

Many of these pets have heart wrenching and upsetting histories but hopefully, with the help of the centres, they will find a loving home.

The aim in all cases is for the animal to be re-homed, which can be a trying time for the staff who can become emotionally involved with the animals in their care.

Wild at Heart star Stephen Tompkinson provides the commentary to the series.

The locations are the Manchester Dogs Home and the Dog’s Trust Centre in Uxbridge, Middlesex.

The Manchester Dog’s Home was established 114 years ago and never turns away a dog in need. They have recently opened a start of the art puppy crèche in Warrington so that pregnant dogs can give birth in comfortable and safe surroundings.

The Dog’s Trust is the UK’s largest dog welfare charity. Founded in 1891. it has always campaigned on dog welfare related issues to ensure a safe and happy future for all dogs. The Dogs Trust never destroy a healthy dog. In 2007 the Dog’s Trust re-homed 9632 dogs.

Sunday 9 March 2008 4:30pm – 5:00pm on ITV1.

23 January 2008

ITV Customer Relations announced today that Mars brand Pedigree is to fund the brand new ITV1 series Dog Rescue. This is the first fully funded AFP to be developed and produced by ITV.

The brand new factual series will offer a unique insight into the work involved in animal rescue and pet re-homing. The observational documentary is set in two of the UK’s busiest animal re-homing centres, The Dog Trust in Harefield and Manchester Dog’s Home and follows the dedicated team of professionals who work there.

Additional content including bespoke video will also be available online at itv.com.

The project was developed by Samantha Wilson and Ben Louis at ITV Customer Relations from a brief through Pedigree’s media planning agency Mediacom.

Stephen Rendu, Marketing Manager at Pedigree, said: “Pedigree believes that all dogs deserve a loving home, which is why we are really pleased to be working with ITV on Dog Rescue to support the Pedigree Adoption Drive Campaign. Through the Adoption Drive campaign Pedigree wants to highlight and help reduce the number of dogs abandoned in the UK each year. ITV’s content and programming strength will go along way to helping raise awareness around this issue, as well as support the fantastic work re-homing centres do across the UK to find all dogs a loving home

Samantha Wilson, Client Development Director at ITV, said: “Dog Rescue is a great example of how to develop content with brands. Not only does the series meet the high standards of ITV’s commissioners and has earned a great slot in schedule but it also does a fantastic job for Pedigree. That could not have happened without a close collaboration between client and media owner from the outset”.

Diana Howie, Commissioning Editor for Features at ITV, said: “We have been looking for strong content in the world of animals for some time and I’m very excited that ITVP has come up with a strong and wonderfully engaging series that will appeal to our Sunday teatime audience. The fact we can also collaborate with a commercial partner on this project is the icing on the cake.”

ITV has a clear strategy to grow the advertiser-funded programming market and is currently in active discussions with over 30 brand-owners, including telecoms, technology, automotive and utilities.

Dog Rescue will be produced by ITV Productions’ Daytime and Lifestyle department and was commissioned for ITV by Diana Howie, Commissioning Editor for Features.

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