Faidika Na BBC

The BBC’s quest for a young Swahili-speaking entrepreneur is nearly over. Four finalists have been chosen for its Faidika Na BBC (Prosper With The BBC) competition, and they will compete in a live broadcast final attended by Tanzania’s President, Jakaya Kikwete, on Wednesday 27 June.

Kenyan Arthur Buliva, Tanzanians Francis Wakara Baraka and Geofrey Kibiki and Ugandan David Ssegawa were short–listed from over 5,000 young Swahili–speakers from Burundi, DR Congo, Kenya, Rwanda, Tanzania and Uganda.

They all have innovative ideas on how to start a successful business which will have a positive impact on their community.

The winning entry will be judged by young East African entrepreneurs and social activists: Kenyan Zablon Karingi Muthaka, Tanzanian Humphrey Polepole and Ugandan Halima Abdallah.

The gripping finale comes live from Kilimanjaro Hotel Kempinski in Dar es Salaam, Tanzania, and is broadcast across East Africa from 6.30pm by BBC Swahili on radio and online at bbcswahili.com and on the popular television channels ITV and EATV in Burundi, DR Congo, Kenya, Tanzania, Rwanda and Uganda.

Highlights include a special guest performance by the multi-award winning singer Lady JD and a speech by President of Tanzania, Jakaya Kikwete.

The Faidika Na BBC winner will be awarded US $2,000 and a laptop computer. The two runners–up will receive $600 and $400 respectively and a mobile phone.

The winner will also have an opportunity to make a presentation to delegates at the Commonwealth Youth Forum, which runs from 14 to 21 November, prior to the Commonwealth Heads of Government Meeting in Kampala, Uganda.

Faidika Na BBC was launched by BBC Swahili to celebrate its 50th anniversary. Head of BBC Swahili, Solomon Mugera Omollo, explains: “Launching a Swahili-language radio service 50 years ago was innovative and exciting. It stole the hearts of millions of listeners across East Africa.

“We wanted to capture that spirit of creativity, loyalty and daring with a competition focusing on the business ideas of young people – the young men and women whose aspirations and passions will shape the future of the region.”

The Director of the Commonwealth Youth Affairs Division, Fatiha Serour, says: “This is a wonderful opportunity to showcase the talent and dynamism of young people. We are proud to be associated with this competition.”

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