Fern Channel 4

It’s been reported today that Fern Britton’s Channel 4 talk show has been axed after just one series.

The show, entitled, ‘Fern’, has consistently failed to attract viewers to the 5pm slot, and from the beginning, only managed viewer figures of around 994,000.

The Sun reports…

Channel 4 bosses had high hopes after signing up Fern after she successfully guest-hosted The 5 O’Clock Show last year, beating Peter Andre, who was also a presenter, to the role.

That programme replaced the chat show of Paul O’Grady, who jumped ship to ITV, and Channel 4 wanted to create a new regular teatime host.

But yesterday Channel 4’s chief creative officer Jay Hunt confirmed that the show would not be coming back – and paid tribute to Fern.

She said: “At the end of the day it didn’t really cut through with viewers – and we have to learn from that.

“Fern is a fantastic daytime talent and I wouldn’t hesitate to work with her again, but that particular show didn’t work.”

Towards the end of its run, Fern was averaging just 970,000 viewers. This was way down on previous hit shows earlier in the year such as Coach Trip and Come Dine With Me, which were pulling in 2.4 million.

Fern, married to chef Phil Vickery, joined This Morning in 1999, leaving a decade later. She went on to front a series of faith interviews for the BBC, including one with Tony Blair.

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