I’m Running Sainsbury’s

Tuesday, June 16 on 4

A 27-year-old checkout manager from Enfield has come up with an idea that he thinks could revolutionise customer services for Sainsbury’s: he wants customers to complain more. Niall Dobson believes that thousands of customers could be leaving the stores disgruntled and defecting to one of Sainsbury’s’ rivals, so his customer surgery idea offers shoppers the chance to complain in store – with the promise of solving their problem within the week. Is this a stroke of genius from the shop floor or an idea that will open a can of worms for the supermarket giant?

  • BBC One
  • BBC Two
  • BBC Three
  • ITV1
  • ITV2
  • 4
  • E4
  • Film4
  • More4
  • Five
  • Fiver
  • Sky1