Peter Kay

There’s not many adverts in TV history that could be regarded as particularly funny or memorable.

However, when there is, it tends to be those that focus on beer and fags.

The Hamlet ads, the Guinness commercials and Carling Black label spots of the ’80s are all fondly remembered. More recently, it was the Peter Kay fronted John Smiths adverts… and they’re coming back.

The ‘No Nonesense’ campaign is set to return as the brewer has re-signed the Bolton comic to appear in a batch of new TV ads.

This news was announced during the coverage of the Grand National at Aintree (which the company sponsored, which also saw Kay presenting the trophy to the winner).

“We are living through some of the toughest times that anyone can remember and there has never been a better time to champion a return to the values of ‘no nonsense’ straight-talking and we know Peter Kay is the perfect man for the job,” said Gareth Turner, the senior brand manager at John Smith’s parent company Heineken.

John Smith’s new campaign, like Kay’s earlier commercials, are being developed by the advertising agency TBWA London, with the first set to appear in the week commencing 3 May.

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