Giant television screens are thought to be behind the increased amount of family time in their own living rooms.
OFCOM’s Communications Market Report found that the amount of time spent watching television has gone up.
UK viewers spent an average of four hours a day watching TV in 2011, which was up 3.6 hours from 2002. They also found that in the fist quarter of 2012, more than 35% of television sets sold were at least 33 inches in size.
James Thickett, Ofcom’s director of research, said that the new wave of larger and flatter TV screens seemed to be bringing children back into watching television in the living room, rather than watching on the smaller screens in their bedrooms.
He said, “Television viewing has been robust between 2002 and 2011,’ he said. ‘What’s interesting here is that with all these new technologies being adopted by 16 to 24-year-olds and to some extent children, we’re not seeing TV viewing among those age groups falling. It’s always been lower than average for the younger age groups because they have different lifestyles and less time at home. But we’re not seeing a major impact on TV viewing by all this extra adoption and use of new technology. At the same time we are seeing an increase in viewing among the older age groups.” Continue reading »