Oh, the internet. You’re ruining it for everybody. Everybody who works in media that is. For the Average Joe and Jolene on the street, it’s wonderful! You get loads of stuff for free and you are no longer a slave to the listings.

Further proof of this is that YouTube has now launched a new shows section for UK users, which means we can watch full-length television programmes on demand.

The new section provides the first shows from a landmark deal with Channel 4 announced last month and will include full-length episodes of Peep Show, Hollyoaks, The IT Crowd, Gordon Ramsay’s F Word and Jamie at Home.

We can also catch classic episodes of Whose Line Is It Anyway and Drop The Dead Donkey. Shows from other media partners include Dead Ringers, ITN News and Baywatch.

At launch, YouTube is posting around 5,000 videos, of which almost 4,000 are full-length programmes, from more than 60 partners. YouTube said it “expects this to significantly increase in the coming months” and the full range of Channel 4 shows will be available in early 2010.

The kicker is that all programmes on the shows section will carry advertising. Still, you get free TV and that’s a good thing.

Patrick Walker, YouTube’s video partnerships director, said:

“The shows section of the site will make it easier for users to discover videos from the biggest names in British broadcasting, and help our content partners reach new audiences and generate new revenues,” he said.

Google, YouTube’s parent company, has been working hard to convince the rights holders of music, film and TV shows to make advertising revenue from their content rather than remove it from the video-sharing site for breach of copyright.

Click here to visit the new section

  • BBC One
  • BBC Two
  • BBC Three
  • ITV1
  • ITV2
  • 4
  • E4
  • Film4
  • More4
  • Five
  • Fiver
  • Sky1